Creative Intelligence at Scale

THE CHALLENGE

Creative drives 70%+ of campaign performance.

More than targeting. More than placement. More than bid strategy.

Yet most brands measure creative in one of two broken ways:

Pre-flight testing: Pay £5K-15K per study to test one creative at a time, weeks before launch, with no connection to live performance
Post-campaign brand lift: Wait 4-8 weeks after campaigns end, spending £10K-50K, getting results too late to matter

Meanwhile, your campaigns are running right now with dozens or hundreds of creative variants.

Some are working. Some are burning budget. You won't know which until the money's spent.

This is what Maaten solves.

New solutions

AI-powered creative analysis at scale, connected to live performance data.

Filter, export, and drilldown on the data quickly

Save, schedule, and automate reports to your inbox

Connect the tools you already use with 100+ integrations

Prove which category entry points and buying situations drive sales.

Test dozens of CEP-led messages simultaneously

Connection to downstream conversion and revenue

Brand and Performance stage analysis by creative type

Move beyond "what's working" to understand why it works.

Creative theme clustering and performance patterns

Message testing connected to business outcomes

Visual and copy element impact analysis

Strategic insights: "This CEP drives 2x sales vs. others"

Analyse hundreds of creative variants simultaneously, not one expensive study at a time

Optimise creative while 70% of budget remains, not in post-campaign reports that arrive too late

Understand which creative themes, messages, and buying situations drive business outcomes—inform creative strategy, not just tactics