MAATEN CONSULTING

Maturity Diagnostic

Diagnose exactly where your marketing effectiveness system is failing and build the roadmap to multiply results
THE CHALLENGE

You're spending millions on marketing. But you can't confidently answer: "What's actually working?"

Is it your measurement infrastructure? Your creative strategy? Your media mix allocation? Your frameworks connecting campaigns to business outcomes?

You've tried fixing pieces—hired analysts, bought attribution tools, ran brand studies, restructured media plans. Nothing delivers the breakthrough you need.

Meanwhile, you're reallocating millions in budget without knowing which investments actually multiply results.

You need a diagnostic that evaluates the entire system.

The Marketing Effectiveness formula

A comprehensive maturity assessment across all four dimensions, showing exactly which multiplier is holding you back and what sequence to strengthen them in.

What we do

THE SCORECARD

60-Minute Maturity Assessment

A structured diagnostic tool that benchmarks your marketing effectiveness maturity across all four dimensions.
Comprehensive questionnaire covering Insights, Strategy, Creative, and Media dimensions
A non-bias evaluation of your entire marketing effectiveness system
Understand what's needed to reduce media wastage from 50% to 5%
THE DIAGNOSIS

Root Cause Analysis

Move beyond surface symptoms to identify which dimension is your weakest multiplier—with clear impact assessment.
Top three findings ranked by impact (High/Medium/Low) on business outcomes
Overarching themes that reveal systemic issues
Weakness and opportunity mapping for each of the four dimensions
Dashboard mockup
Dashboard mockup
THE ROADMAP

Prioritised Action Plan with Quick Wins

Sequenced roadmap using impact/effort matrix. Know what to fix first, what can wait, and what each initiative will deliver.
High-impact, low-effort improvements you can implement in 0-3 months
Foundation builds (3-6 months) and strategic transformations (6-12+ months) with clear dependencies
Progression plan showing how to move from your current maturity stage to world-class (reducing media wastage from 50% → 5%)
THE ALIGNMENT

Stakeholder Momentum Workshop

Break down silos and create cross-functional alignment, the catalyst for moving from diagnosis to action.
Workshop with key stakeholders across Insights, Strategy, Creative, and Media teams
Alignment on shared priorities using the quick wins matrix
Stakeholder mapping: who needs to be involved to execute each initiative
Accountability assignment for each roadmap item
Dashboard mockup

What you achieve

Know Where You Stand

No more guessing which area needs investment. See precisely how you compare to the industry average.

Roadmap You Can Execute

Know what to fix first, what depends on what else, and what each improvement multiplies across the system.

Cross-Functional Momentum

Leadership has the business case to commit budget with confidence.

Ready to diagnose your marketing effectiveness system?

Get Your MaturityScore