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Ten capabilities that usually live in ten different tools, a data warehouse and a team of specialists. Maaten runs them as one system, around the clock, with you approving the moves that matter.
One platform, every channel.
Google, Meta, TikTok, LinkedIn, DV360, YouTube and Amazon run from a single place. Campaigns, ad sets, audiences and creative are built and managed through native APIs, with naming and UTM conventions enforced at creation. No more switching between seven ad managers and reconciling by hand.
Tracking that is never wrong.
Every campaign, ad set and creative is tagged with a consistent UTM structure the moment it is built. No missing parameters, no free-text typos, no broken attribution six weeks later. Clean tracking is the foundation everything else depends on, so Maaten makes it automatic.
Reporting you talk to.
Ask in plain language and get the answer from your reconciled cross-channel data. "Why did CAC rise on Meta last week?" "Show me TikTok versus Meta by ROAS this month." No dashboards to build, no analyst queue. The numbers come back with the rationale behind them.
Your whole account, on call.
Ask Maaten is the conversational layer over the entire data lake and agent system. Strategy questions, performance checks, what-if scenarios, approvals. It has the full cross-channel context, so the answers are grounded in your actual spend and results, not generic best practice.
Measure what actually moved.
Brand and performance spend are reconciled in one view, mapped to the See, Think, Do, Care funnel from the moment a campaign is built. You see what drove awareness, what drove consideration and what drove revenue, instead of crediting the last click and hoping.
Five platforms. One honest number.
Last-click, view-through and MMM-adjusted attribution reconciled into a single signed-off figure. Maaten links ad spend through website analytics through your CRM to cost-per-sale, so the number you report is the number you can defend.
Agents that pay for themselves.
Per-agent token caps, model routing by task complexity and loop prevention are first-class. Production agent systems fail commercially when token spend outruns the value they create. Maaten controls cost at the architecture level so the economics always work.
Every asset, understood.
Each creative is scanned across 100-plus data points: composition, message, colour, theme, tone, format and length. Creative becomes a structured data type, so the system can tell you which themes work for which audience, and catch fatigue before clicks fall off a cliff.
Patterns you would never spot by hand.
Maaten compares performance across channels, audiences, time and creative continuously. Losing audiences pause, winning creative scales, budget shifts to the highest-ROAS spend daily, and pacing drift is caught before it burns the monthly cap. Every move is proposed for your sign-off.
Recommendations, not just dashboards.
Most tools show you what happened. Maaten tells you what to do next and why, with the projected impact attached. Patterns from every campaign feed back into the next brief, so the recommendations get sharper the longer you run.
Why it works
01
Maaten sees every channel at once. Budget shifts to where ROAS is rising, not where someone last logged in.
02
From brand to performance, awareness to conversion. See, Think, Do, Care mapped at build time.
03
Agent workforce on top, cross-channel data lake underneath. No other product has both.
Book a demo and we will show you the agents and the data lake working on real campaigns.