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Home · Terms

Terms of Service.

Last updated: May 2026

These terms govern your use of the Maaten website and platform. By using either, you agree to them.

1. The service

Maaten provides AI agents and a cross-channel data layer to help you plan, run and measure paid media. Features may change as the product develops.

2. Accounts and access

You are responsible for the accuracy of the information you provide and for keeping your access credentials secure. You must have the authority to connect the ad accounts and data sources you link.

3. Human approval and use

Maaten proposes actions and, where you enable it, executes approved changes. You remain responsible for the strategy, budgets and approvals you set. Maaten is a tool, not a substitute for your own judgement.

4. Acceptable use

  • Do not use the service for unlawful, fraudulent or abusive activity.
  • Do not attempt to disrupt, reverse engineer, or gain unauthorised access to the platform.
  • Comply with the terms of the ad platforms you connect.

5. Fees

Paid plans are billed as agreed in your order. Pricing shown on the website is indicative until confirmed in a contract.

6. Intellectual property

Maaten and its software remain our property. Your data, and the cross-channel data lake we build from it, remain yours.

7. Data

Our handling of your data is described in the Privacy Policy and Security & Trust page.

8. Warranties and liability

The service is provided "as is". To the extent permitted by law, we exclude implied warranties and limit our liability for indirect or consequential loss. Nothing in these terms limits liability that cannot be limited by law.

9. Termination

Either party may end the agreement per the terms of your order. On termination you can export your data for a reasonable period.

10. Governing law

These terms are governed by the laws of Scotland, and disputes are subject to its courts.

11. Contact

Questions about these terms? Email hello@maaten.com.

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