Maaten · The AI marketing infrastructure, in one box

Monitor & Act

Monitor everything. Act when you're ready.

Maaten connects to your platforms and watches. It sees every campaign, every optimisation, every budget shift. Start in Monitor mode. Move to Act mode when you trust it.

Monitor mode

See across every account, every channel, one screen.

Connect your platforms and Maaten watches. It catches what your team would find on Friday, on Tuesday. No changes to how you operate.

Creative fatigue flagged before it costs you. Audience saturation, pacing drift, budget waste caught overnight.
Cross-channel opportunities surfaced. TikTok ROAS rising while Meta saturates? You see it Monday, not Friday.
Weekly reports drafted from reconciled data, in your house style. You add the judgement.
No platform changes. Monitor mode is read-only. Your team runs the accounts. Maaten runs the insight.

Act mode

Approve the move. Maaten puts it live.

When you trust the recommendations, flip to Act. Agents execute budget shifts, audience pauses, creative swaps. Every move logged, auditable, reversible.

Approve, then forget. Maaten puts the change live, verifies it on the platform, and keeps monitoring.
Cross-channel execution. Budget shifts from Meta to TikTok happen in minutes, not a morning of platform admin.
Full audit trail. Every action logged with the data behind it, the rule it followed, the human who approved it.
You own the decision. Maaten owns the execution. Every move stays accountable to a human.

Monitor mode

Full visibility. Every channel, every day.

Connect your ad accounts and Maaten watches silently. It sees every campaign, every optimisation, every budget shift across every channel. You see exactly what is happening, backed by data, every morning.

See what changed and what didn't. Know how many optimisations happened this week. Know when nothing happened at all.
Surface the opportunities. Budget reallocation, pacing changes, landing page improvements, creative swaps. Data-backed, ready for review.
Separate signal from noise. CAC rising? Maaten tells you if it is seasonal, competitive, or a genuine campaign problem.
Accountability built in. Make every decision with data, not assumptions. The cross-channel view is on your screen before the meeting starts.

Act mode

Approve the recommendation. Maaten executes.

Ready to act on what you see? Approve a recommendation and Maaten puts it live on the platform, verifies it went through, and continues monitoring the result.

From insight to action in one click. No ticket, no brief, no waiting. The optimisation you approved is live in minutes.
Verified on the platform. Maaten confirms the change went live, then keeps watching performance against the baseline.
Cross-channel shifts. Move budget from saturated channels to rising ROAS. One approval, every platform updated.
Full audit trail. Every decision logged with the data, the rationale and the human who signed it off. Board-ready by default.

Start in Monitor. Nothing changes on the platform. Move to Act when you trust it. Most teams switch inside the first week.

How Maaten works

One brief goes in. A measurement-optimised campaign is set up for you to approve.

Six specialist agents handle the work that fills a paid media week. You brief the strategy and approve the moves that matter. Maaten runs the rest, on a loop that keeps getting sharper.

STEP 01

Brief.

Write strategy in plain English.

Drop the strategy in as text. Maaten extracts the audience, objectives, budget allocation, pacing rules and creative angles. The output is a structured plan with spend mapped to ROAS targets across every channel, ready to deploy in one sign-off.

Without Maaten A senior planner translates strategy into platform specs, by hand, for every channel, for every account.

STEP 02

Build.

Campaigns live across every platform.

The plan becomes campaigns, ad sets, audiences and creative variants inside Google, Meta, TikTok, LinkedIn, DV360, YouTube and Amazon. Native APIs. Naming and UTM conventions enforced at creation. Live in minutes per channel.

Without Maaten A junior buyer per platform, plus ad ops tooling, plus ETL connectors, plus the spreadsheet that holds it all together.

STEP 03

Optimise.

Performance moves where ROAS is rising.

Continuous monitoring across every channel. Losing audiences pause, winning creatives scale, budget shifts daily to the highest-ROAS spend. Pacing drift caught before it burns the monthly cap. Every move is proposed for your sign-off. You override the ones you disagree with. Agents execute the rest.

Without Maaten Round-the-clock ops coverage. Five single-platform copilots. The buyer who logs in at 11pm to pause something before tomorrow.

STEP 04

Attribute.

Five platforms. One honest number.

Last-click, view-through, MMM-adjusted and incrementality reconciled into a single signed-off view per client. Every pound of spend mapped to See, Think, Do, Care funnel stages. When Meta says 42% and Google says 38%, you see both, and the one to act on. The CMO question answered in the meeting.

Without Maaten An attribution platform, a measurement consultancy, and the spreadsheet nobody trusts.

STEP 05

Report.

Reporting you talk to.

Ask in plain language and get the answer from your reconciled cross-channel data. "Why did CAC rise?" "Show me TikTok versus Meta by funnel stage." "Draft the board summary." Spend, ROAS and cost-per-acquisition, all queryable in a sentence. No static decks, no waiting on an analyst.

Without Maaten Junior analyst hours on Sunday night. Looker dashboards nobody opens. The reporting build that took two quarters.

STEP 06

Learn.

Every campaign sharpens the next.

Patterns from every campaign feed back into the next brief. Creative themes that worked in beauty in Q2 surface as suggestions for fitness in Q3. The longer you run on Maaten, the sharper every recommendation gets.

Without Maaten A ten-year senior strategist's pattern recognition, locked inside one person's head, leaving the day they resign.

Learn feeds straight back into Optimise. Every result sharpens the next decision, so the loop compounds the longer you run.

A day on Maaten

This is what your morning looks like. Before breakfast.

Maaten works overnight and reaches you where you already are. It messages you on WhatsApp and Slack, you approve the moves that matter with a tap, and the results come back as a report you can talk to. No dashboard to log into, no backlog to clear.

Step 01

Maaten messages you.

WhatsApp Slack

Performance Agent
TikTok is your best audience right now. Sales up 18% this week. I want to move £2k/day from Meta. Expected: +£14k.

06:42 am

Step 02

You approve with a tap.

Approved. Go for it.

07:08 am

Performance Agent
On it. £2k/day shifted to TikTok. I will report back at 17:00.

07:08 am

One tap. No spreadsheet, no platform login, no waiting for someone to action it.

Step 03

You get a report you can talk to.

Slack

Blended ROAS3.8x

Top channelTikTok

Spend reconciled5 platforms

Open anomalies0

"Why did CAC rise on Meta?" Ask in plain language and get the answer from your reconciled data.

Why the data changes everything

Two layers. One unfair advantage.

Most AI marketing tools have agents or data. Almost none have both. Maaten is a two-layer operating system: Agent Orchestration runs the work, Data & Memory gives the agents cross-channel intelligence no single-platform tool can match. Together, they compound.

Agent Orchestration · The workforce

Specialist agents, each configured for one job.

Every agent is assigned a role, a model, specific tools and skills, and access to the shared data lake. Planning, creative analysis, audience segmentation, campaign optimisation, reporting, attribution review. Specialists outperform generalists.

Three-layer memory. Immediate task context, long-term patterns (seasonality, creative fatigue, audience evolution), and persistent SQL memory queryable across sessions.
Self-learning. Every campaign outcome feeds back. Recommendations that underperform are downweighted. Strategies that outperform are reinforced. Grounded in real revenue, not heuristics.
Drift Compass. Continuous monitoring for agent drift. Audience shifts, algorithm changes, creative fatigue, CAC trends. Identified and corrected before you notice.
Token cost control. Per-agent usage caps, model routing by task complexity, loop prevention. Production agent systems fail commercially when token spend outruns value. Cost control is first-class.

Agent configuration

Assign models, tools, and skills to each specialist agent. Configure the workforce.

Data & Memory · The intelligence

A cross-channel data lake that compounds every day.

Every campaign, creative, conversion, and penny of spend lands in one structured layer. Proprietary ELT pipelines. Cross-channel taxonomy. Every asset mapped to the See, Think, Do, Care funnel framework from the moment of creation.

Maaten ID. A unique cross-channel identifier per campaign, creative, and audience. Links ad spend through website analytics through CRM to cost-per-sale.
13+ business dimensions per campaign. Every creative scanned across 100+ data points: composition, message, colour, theme, tone, format, length. The asset becomes a structured data type.
STDC funnel mapping. Every campaign tagged to See, Think, Do, Care at build time. Brand spend and performance spend reconciled in one view. Full-funnel attribution from awareness to revenue.
Off-platform recovery. Campaigns built outside Maaten are detected, flagged, and pulled back into the schema. Nothing stays in a silo.

AI creative scanning

100+ data points per asset. STDC funnel scoring. Composition, theme, tone, format analysis.

Day one

Cross-channel attribution and clean optimisation.

Unified data from every platform. Reconciled spend. Every campaign tagged, every creative scanned. Agents start recommending from week one.

Compounding

Year-over-year comparisons. Seasonality. Fatigue curves.

The lake now holds full historical context. Audience evolution, creative decay patterns, budget allocation trends. Every recommendation sharpens.

The moat

Your most valuable marketing asset.

Three years of cross-channel intelligence. Leaving means rebuilding from zero. The data only grows in value. The agents only get sharper. The moat only deepens.

Automatic audience selection

AI-driven audience targeting across channels, based on cross-platform performance data.

Chat-based reporting

Ask questions in plain English. Get reconciled cross-channel answers grounded in your data.

Create campaign

Brief in plain English. Agents build campaigns, ad sets, audiences, and creative across every platform.

Agent super-power assignments

Assign tools, skills, and model tiers to each specialist agent. Configure the workforce for every job.

What's in the box

The martech, data, reporting and AI stack you wish you had.

Each layer is a category of tool you would otherwise procure separately. Each is built native, integrated and governed inside Maaten. Click to view: explore each of the seven layers to see what you stop buying.

Layer 01 · The foundation

A governed cross-channel data lake.

Every campaign, every creative, every conversion, every penny of spend lands in one structured layer. ELT pipeline, cross-channel taxonomy, naming conventions, UTM tracking from ad spend through CRM to cost-per-sale. Thirteen-plus business dimensions per campaign. Every creative scanned across 100+ data points. Queried with the same precision as conversion data.

What you stop buying

Funnel.io Supermetrics Adverity Internal BI build Snowflake schema work

One box. One contract. One vendor on the hook for the whole stack.

See the pricing

What inaction costs

Keep running paid media by hand and this is what it costs.

Cost

The stack gets more expensive. The output doesn't improve.

Senior talent costs more each year. Vendor licences renew higher. The work stays manual. Whether you're an agency protecting margin or an enterprise team justifying spend, the math gets worse every quarter.

Wasted spend

Manual optimisation lags. The budget doesn't wait.

Humans review performance weekly. Agents review hourly. Budget keeps flowing into fatigued creative and underperforming audiences while a person investigates. Typical leak: 15 to 30% of spend.

Opportunity

By the time you spot the win, it's gone.

When TikTok ROAS spikes on a Tuesday, manual teams find out Friday and react Monday. The audience saturates by the time you act. The window was open for one day.

How to start

Connect your accounts. We do the rest.

Connect your accounts, see what Maaten suggests.

Connect your accounts.

OAuth into Google, Meta, TikTok, LinkedIn and the rest. Approved developer status means no procurement hoops, no API tickets. Two clicks per platform.

5 minutes. No data team needed.

Maaten scans and brings you insights & strategies.

Every campaign, every spend line, every creative pulled into the attribution lake. Budget pacing, cost-per-acquisition and ROAS reconciled cross-channel from the moment you connect. You see the full portfolio in one view.

5 minutes more. Lake live before you finish coffee.

Agents grade and suggest.

Performance Agent scores every campaign. Creative Agent flags fatigue. Naming Agent catches taxonomy gaps. First recommendations land in your queue, ranked by uplift, ready to approve.

Same session. First moves before standup.

From connect to first approved recommendation in under an hour. No implementation project. No data team. Cancel any time.

Demo

Early results

Maaten is onboarding early adopter ambitious clients. Are you one?

Results from production POCs

Clients running Maaten in production are seeing one operator manage international multi-platform campaigns across four channels, with full cross-channel attribution from day one.

500%Faster campaign setup

80%Lower data infrastructure cost

4Channels, one operator

// Results from live production environments. Streaming, e-commerce and financial services verticals.

Approved developer status

Native API integrations. No scraping. No workarounds. Official channel partnerships.

Google (Ads, PPC, Display, DV360) Approved
Facebook Approved
Instagram Approved
TikTok Approved
LinkedIn Approved
WhatsApp Approved
OpenAI Coming soon

Limited availability

Maaten is in select POCs with agencies and in-house teams.

We're onboarding a small number of partners in each vertical. Priority access for agencies running 6+ client accounts and enterprise teams managing cross-channel spend above £500k/year. If that's you, we'd like to hear from you.

Demo Join the waitlist

Why saying yes is safe

No long contract. No data lock-in. No compliance scramble.

Maaten is built for buyers who've been burned by martech vendors before. Three commitments we make on every contract.

Cancel anytime. No notice.

Start with one client account. Pay month to month. If it doesn't pay back inside the first billing cycle, walk away. No clawback, no penalty.

30-day rolling. No annual minimum.

Your own data lake. Isolated.

Every client gets a dedicated data lake. Your campaign, creative and attribution data lives in its own environment, never co-mingled with another customer's. Full audit trail. Export on request.

Single-tenant. By default.

The compliance gate is already passed.

Approved developer status with Google, Meta, TikTok and LinkedIn. Full audit trail by default. Every agent decision logged with the data it acted on and the human who signed it off. Procurement-ready.

Enterprise-ready. Day one.

The questions you'll ask before the call

The hard ones, answered up front.

Does this replace my team?

No. Agencies: your strategists keep the client, the creative judgement and the strategic calls. Agents handle the platform work so your people do the work that wins the next brief. Enterprise: your performance team keeps the strategy. Maaten replaces the vendor stack and the maintenance work around it.

What are Monitor mode and Act mode?

Monitor mode connects to your platforms and watches. It sees every campaign, every optimisation, every budget shift, and surfaces insights, improvements and opportunities. Nothing changes on the platform. Act mode goes further: approve a recommendation and Maaten puts it live, verifies it on the platform, and keeps watching. Start in Monitor. Move to Act when you trust it.

Who owns the data?

You do. Every byte of campaign, creative and attribution data the agents touch lives in your data lake, under your contracts. The longer Maaten runs, the more valuable that lake gets. It stays with you.

How does this compare to Supermetrics, Funnel or Adverity?

Those tools pipe data into your warehouse. You still build the schema, the attribution layer, the dashboards and the reporting. Maaten is the data layer, the measurement, the reporting and the operator, sold as one product. Different category, different output.

How is this different from a Meta or Google copilot?

A single-platform copilot optimises inside one channel with one channel's view of the world. Maaten is the cross-channel operating layer. Unified data lake, comparative history, creative intelligence, governance and a single source of truth. Different category.

What about governance, audit and regulated industries?

Every agent decision is logged with the data it acted on, the rule it followed, and the human who signed it off. Full audit trail by default. Built for enterprise procurement and regulated industries from the start. Approved developer status across four major platforms.

How fast can we plug it in?

Minutes, not months. Connect your ad accounts. In Monitor mode, you see cross-channel insights by the end of the call. In Act mode, point Maaten at your first brief and agents start running. No data team, no six-month integration, no BI build.

Built by media operators, not vendors.

We've run $500m budgets worth of campaigns, judged the awards, consulted for Google and Microsoft, and built the stacks the Fortune 500 use. Maaten is the platform we wished we had.

We started as a data-focused consultancy helping enterprise marketing teams turn fragmented campaign data into business outcomes. We built proprietary measurement frameworks, ideation processes and campaign data structures that became the foundation of how serious marketing teams operate.

Every engagement, we built the same stack from scratch: data lake, attribution layer, governance, reporting. Every engagement, the bottleneck was the same: senior people doing platform admin while the data layer slowly came together.

So we shipped the stack as a product. The same architecture, the same governance, the same measurement principles, sold as software with agents on top.

A team of AI agents that watch, analyse and optimise your paid media around the clock.

One platform. Two ways to win.

Same team. Ten times the output.

Full governance. Total transparency.