Maaten Pricing, what you're losing and what Maaten returns

The cost of the status quo

Manual, single-channel media leaks money every day.

Before you weigh what Maaten costs, look at what running paid media the old way already costs you. These are independent, third-party figures. Your own accounts may differ.

22%

of online ad spend is lost to ad fraud alone, before targeting or creative come into play.

Juniper Research, 2023

36p

of every £1 in programmatic actually reaches a real person; the rest goes to fees, invalid traffic and junk inventory.

ANA Transparency Study, 2023

78%

of marketing leaders say their technology and data are siloed, so no one has a true cross-channel view.

Forrester, 2024

45%

drop in conversion likelihood after just four exposures to the same tired creative.

Analytics at Meta, 2023

4 hrs

a day the average marketer loses to manual, admin and reporting tasks instead of strategy.

HubSpot State of Marketing, 2024

of marketers use attribution, experiments and marketing mix modelling together; most measure partially, or not at all.

WARC Future of Measurement, 2024

Sources: Juniper Research (2023), ANA Programmatic Transparency Study (2023), Forrester (2024), Analytics at Meta (2023), HubSpot State of Marketing (2024), WARC Future of Measurement (2024). Industry-wide benchmarks, not guarantees of individual results.

Estimate your return

What could Maaten give back?

Two buckets, both built only on independent data: the media efficiency Maaten recovers, and the team time it gives back. We deliberately leave out performance and revenue uplift, because no independent body has published a defensible figure for it. The numbers below are conservative on purpose.

Monthly ad spend£50,000

Across all paid channels.

Media efficiency Maaten recovers12%

The ANA found 56% of every programmatic pound is diverted before it reaches a real person (Programmatic Transparency Benchmark, 2024). We model only the conservative share Maaten realistically recovers through deduplication, pacing and fatigue control.

Team hours a week on manual ops10 hrs

Around 10 hours a week per strategist goes on manual pacing and reporting (Fluency AdOps industry survey, 2025).

Blended team cost£30/hr

Fully loaded. UK ~£27/hr (ONS ASHE, 2024); US ~£85/hr (BLS, 2024). Adjust to your team.

Your subscription

Agency, £999/mo

Number of ad accounts

Ten included; £100 per month for each additional account. Agency accounts are pooled across clients.

Estimated net gain / month

£6,300

A 7.3x return on the Agency plan.

Media efficiency recovered£6,000

Team time reclaimed£1,299

Maaten plan cost−£999

Net monthly gain£6,300

£75,600 a year, from efficiency and time alone

Better campaign performance is real upside on top of this, but we do not put a number on it: no independent body has published a defensible ROAS-uplift figure for AI optimisation, so we leave it out rather than overclaim.

Demo

Illustrative estimate only, not a guarantee. Built on independent sources: media waste from the ANA Programmatic Transparency Benchmark (2024); manual-ops hours from the Fluency AdOps survey (2025); blended labour cost from ONS ASHE (UK, 2024) and the US BLS (2024). Results vary by account, channel mix and starting efficiency. Subscription costs exclude onboarding and separately scoped projects or maintenance. Efficiency and time savings are assumptions, not measured Maaten results.

Simple, predictable pricing

Cross-channel subscriptions, priced per ad account.

Ten ad accounts are included. Mix platforms according to your needs and add accounts as you grow.

Agencies

A £999 monthly base fee includes ten ad accounts pooled across all clients. Mix platforms according to each client’s needs.

£999/month

Ten ad accounts included

Included ad accounts10
Each additional account£100/month

Standard supported integrations and exports remain in the subscription.

Book a demo

Direct brands

£2,499 per month includes ten ad accounts for your brand. Mix platforms according to your needs.

£2,499/month

Ten ad accounts included

Included ad accounts10
Each additional account£100/month

Standard supported integrations and exports remain in the subscription.

Book a demo

Agency account examples

Ten accounts across three clients: £999 per month. Twelve accounts: £1,199 per month. Twenty accounts: £1,999 per month.

Onboarding and bespoke projects

Onboarding starts at £5,000. Bespoke data ingestion, mapping, exports and measurement design are separately scoped projects, with an agreed recurring maintenance fee where needed. Standard supported integrations and exports remain in the subscription.

Why saying yes is safe

No long contract. No data lock-in. No compliance scramble.

Maaten is built for buyers who've been burned by martech vendors before. Three commitments we make on every contract.

Cancel anytime. No notice.

Start with one client account. Pay month to month. If it doesn't pay back inside the first billing cycle, walk away. No clawback, no penalty.

30-day rolling. No annual minimum.

Your own data lake. Isolated.

Every client gets a dedicated data lake. Your campaign, creative and attribution data lives in its own environment, never co-mingled with another customer's. Full audit trail. Export on request.

Single-tenant. By default.

The compliance gate is already passed.

Approved developer status with Google, Meta, TikTok and LinkedIn. Full audit trail by default. Every agent decision logged with the data it acted on and the human who signed it off. Procurement-ready.

Enterprise-ready. Day one.

Plans that fit how you work.