Maaten  /  Pricing

Plans that fit how you work.

First, see what the old way already costs you. Then estimate what Maaten returns. Then pick a plan.

Estimate your return See the plans

The cost of the status quo

Manual, single-channel media leaks money every day.

Before you weigh what Maaten costs, look at what running paid media the old way already costs you. These are independent, third-party figures. Your own accounts may differ.

22%
of online ad spend is lost to ad fraud alone, before targeting or creative come into play.
Juniper Research, 2023
36p
of every £1 in programmatic actually reaches a real person; the rest goes to fees, invalid traffic and junk inventory.
ANA Transparency Study, 2023
78%
of marketing leaders say their technology and data are siloed, so no one has a true cross-channel view.
Forrester, 2024
45%
drop in conversion likelihood after just four exposures to the same tired creative.
Analytics at Meta, 2023
4 hrs
a day the average marketer loses to manual, admin and reporting tasks instead of strategy.
HubSpot State of Marketing, 2024
2%
of marketers use attribution, experiments and marketing mix modelling together; most measure partially, or not at all.
WARC Future of Measurement, 2024

Sources: Juniper Research (2023), ANA Programmatic Transparency Study (2023), Forrester (2024), Analytics at Meta (2023), HubSpot State of Marketing (2024), WARC Future of Measurement (2024). Industry-wide benchmarks, not guarantees of individual results.

Estimate your return

What could Maaten give back?

Two buckets, both built only on independent data: the media efficiency Maaten recovers, and the team time it gives back. We deliberately leave out performance and revenue uplift, because no independent body has published a defensible figure for it. The numbers below are conservative on purpose.

Monthly ad spend£50,000
Across all paid channels.
Media efficiency Maaten recovers12%
The ANA found 56% of every programmatic pound is diverted before it reaches a real person (Programmatic Transparency Benchmark, 2024). We model only the conservative share Maaten realistically recovers through deduplication, pacing and fatigue control.
Team hours a week on manual ops10 hrs
Around 10 hours a week per strategist goes on manual pacing and reporting (Fluency AdOps industry survey, 2025).
Blended team cost£30/hr
Fully loaded. UK ~£27/hr (ONS ASHE, 2024); US ~£85/hr (BLS, 2024). Adjust to your team.
Your Maaten planGrowth, £1,000/mo
Starter £500 · Growth £1,000 · Scale £2,000 per month.
Estimated net gain / month
£6,299
A 7.3x return on the Growth plan.
Media efficiency recovered£6,000
Team time reclaimed£1,299
Maaten plan cost−£1,000
Net monthly gain£6,299
£75,588 a year, from efficiency and time alone
Better campaign performance is real upside on top of this, but we do not put a number on it: no independent body has published a defensible ROAS-uplift figure for AI optimisation, so we leave it out rather than overclaim.
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Illustrative estimate only, not a guarantee. Built on independent sources: media waste from the ANA Programmatic Transparency Benchmark (2024); manual-ops hours from the Fluency AdOps survey (2025); blended labour cost from ONS ASHE (UK, 2024) and the US BLS (2024). Results vary by account, channel mix and starting efficiency.

Simple, predictable pricing

Start with one channel. Scale when you're ready.

Flexible plans for every stage, from a single channel to full cross-channel automation. Talk to us about the structure that fits how you buy media.

Starter

One channel, fully automated. The fastest way to see what Maaten does.

£500/month

£6,000/year, billed monthly

  • Channels1
  • Agents4Brief, Build, Optimise, Report
  • Tokens500k/monthGenerous for single-channel
  • Data lakeNot included
  • Single-channel campaign automation
  • Weekly performance reports
  • Monitor and Act modes
  • Full audit trail

Estimated ROI

Automate 20+ hours/month of platform admin on one channel. Typical payback: week one.

Demo
Most popular

Growth

Cross-channel intelligence with a real data lake. Where Maaten starts to compound.

£1,000/month

£12,000/year, billed monthly

  • Channels3
  • Agents6All six: Brief to Learn
  • Tokens2M/monthGenerous for cross-channel
  • Data lakeIncludedCross-channel attribution
  • Cross-channel data lake with unified attribution
  • Budget optimisation across channels
  • Creative intelligence and fatigue detection
  • White-label reporting
  • STDC funnel mapping at build time

Estimated ROI

Run 3 channels from one screen. Save £3k+/month in junior headcount and dashboard tooling. Cross-channel budget shifts recover 15-30% of wasted spend.

Demo

Scale

Full-stack automation for agencies and enterprise teams running serious cross-channel spend.

£2,000/month

£24,000/year, billed monthly

  • Channels5+
  • Agents6+All agents, priority execution
  • Tokens5M/monthHigh-volume, top up anytime
  • Data lakeIncludedFull attribution + creative intel
  • Everything in Growth, plus:
  • 5+ channels including DV360, YouTube, Amazon
  • Full creative intelligence with 100+ data points per asset
  • MMM and incrementality reconciliation
  • Dedicated onboarding from the Maaten team

Estimated ROI

Consolidate £200k+ in vendor contracts and headcount into one product. One operator manages 10x the accounts. Full-funnel attribution from day one.

Demo

Token bundles are generous by default. Every plan includes enough tokens for normal operation. If you need more, top up at any time. Usage scales with how hard your agents work.

Flexible plans, talk to us

All plans include full audit trail, Monitor and Act modes, and cancel-anytime terms. Multi-operator and enterprise pricing on request.

See it run on your own account.

Send us one account. We integrate, run agents against it for a week, and walk you through a reconciled cross-channel report. Then you decide.

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