Home · Case Studies
Maaten is rolling out to its first cohort. The scenarios below are illustrative, built on the real problems we have seen running paid media at scale and how the platform addresses them.
Agency · scenario
A performance agency was capped by how many accounts each strategist could manage by hand. With agents handling monitoring, pacing and reporting, the same team takes on more clients while the senior people move to strategy and pitching.
In-house · scenario
An in-house team was losing the attribution argument every quarter: Meta and Google each claimed the same conversions. With reconciled cross-channel attribution mapped to the funnel, the CMO walks in with a single, defensible number.
E-commerce · scenario
A DTC brand kept discovering creative fatigue only after CTR had collapsed. With every asset scanned across 100-plus data points and monitored continuously, the system flags decay early and drafts replacement briefs.
Overnight · scenario
A lean team could only act on issues during office hours, so overnight problems compounded. Agents now monitor and propose moves around the clock, leaving a review-and-approve queue for the morning instead of a backlog.