AI paid media, made easy
Maaten builds, runs and reports on campaigns across Google, Meta, TikTok and every other channel. You approve every move from Slack or WhatsApp.
Message Maaten on WhatsApp now...Approved API developer: Google · Meta · TikTok · In live trials with Showmax, part of Canal+
The problem
Even one platform is complicated. Most teams run six or seven, and every one of them works differently.
The work multiplies with every platform you add. The people costs multiply with it.
What it costs you
Specialists are hard to recruit and harder to keep. The knowledge that runs your accounts lives in a few heads, and your best people spend their week on admin instead of strategy.
The work is hard to explain and the value is hard to prove. Every platform reports its own version of the truth, and scrutiny rises every quarter.
Fees are under pressure while labour costs rise. The only way to grow has been to hire, so the margin never compounds.
And clients keep asking the same question: "Am I getting value?"
Imagine instead
What if campaigns launched everywhere at once, built once and deployed to every channel?
What if reporting took minutes, not days, and arrived already written?
What if optimisation never slept, catching problems before they cost you?
What if your team did strategy, and the admin did itself?
Introducing Maaten
One loop, across all major platforms. No new tools to learn, no IT project, no leap of faith.
Humans input, check and approve at every stage.
See it in action
Google runs Google.
Meta runs Meta.
Maaten runs everything.
Every platform optimises for itself. They mark their own homework, and they will never tell you to spend somewhere else. Maaten is independent. One view, one standard, one set of decisions across every channel.
What independence gets you
For the first time, you can compare performance consistently across every platform, in numbers your clients can actually trust.
The part that matters
It doesn't replace your platforms. It runs them better, through official approved APIs.
It doesn't take over. It proposes; your team disposes.
It doesn't make black-box decisions. Every recommendation comes with its reasoning.
It doesn't remove human judgement. Humans approve every stage, from Slack or WhatsApp.
Every action logged. Start in watch-only mode and switch on actions when you trust it.
Already happening
Showmax, now part of Canal+, runs campaigns across four channels on Maaten: built 5x faster, with 80% lower data costs, managed by a single operator.
More early adopters are in live trials across streaming, e-commerce and financial services.
Approved API developer: Google · Meta · TikTok
Connect one account. A week later, walk through what Maaten found on a call. No migration, no lock-in, no leap of faith.