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Pick the accounts that matter, reconcile every channel's signal to the account instead of the click, and report a single number per account you can actually defend. The targeting list, the scoring, and the reporting all sit on the same reconciled data, so there is one version of each account, not seven.
Run ABM across every client's named-account list from one place. Each client sees only their accounts, on white-label reports with your brand on them. Every client account is legible without another analyst.
Your target-account list, your budget, your control. Every touch across Google, Meta, LinkedIn and the rest rolls up to the account, so you see which logos are heating up and where the spend is actually landing.
Define the accounts that matter, once.
Build named-account lists from firmographics, CRM stage and live engagement, then govern them in one place. The list syncs out to every channel with naming and UTM conventions enforced at creation, so the same account is the same account on Google, Meta and LinkedIn. No more three teams maintaining three spreadsheets that quietly disagree.
List size today: 248 accounts · synced to 5 channels
Five platforms, one defensible figure per logo.
Spend, reach, engagement and pipeline are reconciled to a single record for each account, the same way Maaten reconciles attribution into one signed-off number. So "what has this account cost us and what has it returned" has one answer, not a last-click guess and a deck that argues with it. The number you report per account is the number you can stand behind.
Reconciled across Google · Meta · LinkedIn · TikTok · CRM
Every channel's signal, mapped to the account.
An impression on LinkedIn, a click on Google, a site visit and a form fill are usually four disconnected events in four tools. Maaten resolves them to the same account, so engagement is counted once, at the level a buying decision is actually made. You see the whole account's behaviour, deduplicated, not a pile of channel-shaped fragments.
11 touchpoints resolved to 1 account this week
Budget follows the accounts that are heating up.
Each account gets a live score from fit, engagement and pipeline stage, and lands in a tier. As an account warms, it moves up and earns more budget and attention; as it cools, it moves down before it quietly burns spend. Every tier change and budget move is proposed for your sign-off, never done behind your back.
Tier 1: 24 · Tier 2: 71 · Tier 3: 153
The agents act on the accounts, around the clock.
This is where the agents earn their keep. They map each account to the See, Think, Do, Care journey, shift budget toward the tier-1 logos moving down-funnel, refresh creative before fatigue sets in, and flag accounts going cold while there is still time to act. The reconciled account data is the lasting advantage; the agents are the proof it works, and you approve the moves that matter.
6 moves proposed today · awaiting your sign-off
Why it works
01
Every channel resolves to the same record. The account is the unit of truth, not the click.
02
Budget moves toward the logos heating up, before the spend is wasted on the cold ones.
03
The reconciled account data is the moat. The agents acting on it 24/7 are the demo that it works.
Book a demo and we will show you the target list, the reconciled numbers and the agents working on real accounts.